FaceGym opens its first Yorkshire studio at Victoria Leeds

Leeds has a new kind of workout to try this autumn, and it is all about the face. FaceGym, the facial workout brand, opened its first Yorkshire studio at Victoria Leeds in September, adding something new to the city centre's beauty scene.

The opening was announced for 19 September 2026, and the Yorkshire Evening Post was there for a first look as the doors opened. Its round-up of businesses that had recently arrived in Leeds described the studio as Yorkshire's first facial workout studio.

The new space measures 1,772 sq ft and sits within Victoria Leeds, the shopping destination run by Redical. Trade reports on the signing in August noted that Leeds would be the brand's second standalone store outside London, making the city an early stop on its growth beyond the capital.

The idea behind FaceGym is simple enough. Rather than a traditional facial where you lie back and relax, a session is structured much like a workout at the gym. It begins with a warm-up and moves through cardio and sculpting before finishing with a cool-down.

Throughout, therapists combine hands-on massage with skincare and technology, working the muscles of the face in the way a personal trainer might work the rest of the body. It is a format that has made the brand popular with a celebrity following.

The Leeds studio is operated by Today Forever, the franchise partner behind FaceGym Leeds, which means the city's site is run by a team with a particular focus on this part of the country.

Before the doors opened, Victoria Leeds hosted a FaceGym preview masterclass, giving shoppers an early chance to see how the sessions work and to ask questions about the approach.

For anyone curious about looking after their skin in a different way, the studio offers an easy reason to stop by on a trip into town. It also adds to the mix of new names that have chosen Victoria Leeds this year, keeping the city centre's shopping streets busy and varied.

Session details and bookings are available through FaceGym, and the studio can be found inside Victoria Leeds.